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Embracing change: pandemic forces professional cuddlers to get creative


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Social distancing nixed a calming practice based on physical touch, forcing practitioners and clients to find a virtual option

When Jean Franzblau, the founder of Cuddle Sanctuary in Los Angeles, first heard of a contagious virus spreading across the globe in March, she set stringent policies for all participants: wash your hands the moment you arrive to a cuddle; don’t come if you feel ill; if a client appears sick or is coughing, a cuddle session leader may send them home.

“We implemented that for two events, a Wednesday and a Saturday. And then we were closed,” said Franzblau, who won’t reopen until a vaccine is made widely available. “It was so quick: here’s our new protocol and then our protocol is we’re closed. It was very intense and very dramatic.”

Continue reading…Social distancing nixed a calming practice based on physical touch, forcing practitioners and clients to find a virtual optionWhen Jean Franzblau, the founder of Cuddle Sanctuary in Los Angeles, first heard of a contagious virus spreading across the globe in March, she set stringent policies for all participants: wash your hands the moment you arrive to a cuddle; don’t come if you feel ill; if a client appears sick or is coughing, a cuddle session leader may send them home.“We implemented that for two events, a Wednesday and a Saturday. And then we were closed,” said Franzblau, who won’t reopen until a vaccine is made widely available. “It was so quick: here’s our new protocol and then our protocol is we’re closed. It was very intense and very dramatic.” Continue reading…