A new CEO is steering a company that’s seen years of slumping revenues and whose home market of Japan has an aging population. But “don’t count out Hello Kitty,” says an author of a book about Sanrio.
(Image credit: Hitoshi Yamada/NurPhoto via Getty Images)
A new CEO is steering a company that’s seen years of slumping revenues and whose home market of Japan has an aging population. But “don’t count out Hello Kitty,” says an author of a book about Sanrio.