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‘Thinly disguised political research’ fed into Morrison government’s pandemic ads


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Officials are unable to say how much was spent on taxpayer-funded campaigns based on surveys by a longtime researcher for the Liberals

Officials from the Department of Finance have acknowledged that taxpayer-funded research undertaken by Jim Reed, a long-term researcher for the Liberal party pollster Crosby Textor, fed into two publicly funded advertising campaigns relating to economic measures launched in response to the pandemic.

But officials told the estimates committee they were unable to quantify or disclose the budgets for the two taxpayer-funded advertising spends.

Continue reading…Officials are unable to say how much was spent on taxpayer-funded campaigns based on surveys by a longtime researcher for the LiberalsOfficials from the Department of Finance have acknowledged that taxpayer-funded research undertaken by Jim Reed, a long-term researcher for the Liberal party pollster Crosby Textor, fed into two publicly funded advertising campaigns relating to economic measures launched in response to the pandemic.But officials told the estimates committee they were unable to quantify or disclose the budgets for the two taxpayer-funded advertising spends. Continue reading…