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The 24-hour meme machine: what the US election can teach Australia about digital campaigning


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Labor and the Coalition will need to find ways to stop conspiracy theories and fake news bleeding into audiences critical to electoral success

Digital experts are warning that the next federal election will push online campaigning to a much darker place, where communities will be deliberately divided as “alternative facts” become the stock in trade of political warriors.

The major parties in Australia are studying the US 2020 presidential campaign as part of their preparations. If the US campaign is anything to go on, the battle to persuade voters will be largely fought in the digital worlds that people increasingly inhabit.

Continue reading…Labor and the Coalition will need to find ways to stop conspiracy theories and fake news bleeding into audiences critical to electoral successDigital experts are warning that the next federal election will push online campaigning to a much darker place, where communities will be deliberately divided as “alternative facts” become the stock in trade of political warriors.The major parties in Australia are studying the US 2020 presidential campaign as part of their preparations. If the US campaign is anything to go on, the battle to persuade voters will be largely fought in the digital worlds that people increasingly inhabit. Continue reading…