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Heatmaps show UK homebuyers look most at artwork and furniture before making decision


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Zoopla puts average viewing time at 49 minutes, as eye tracking study shows focus on mirrors and plants, not floors and walls

A fifth of homebuyers spend less than 20 minutes looking at a home before deciding to make an offer, with viewers more likely to focus on artwork and furniture than structural features, research suggests.

The average time for looking around a property before settling on buying it was about 49 minutes, according to a survey of people who have attended viewings in the past five years.

Continue reading…Zoopla puts average viewing time at 49 minutes, as eye tracking study shows focus on mirrors and plants, not floors and wallsA fifth of homebuyers spend less than 20 minutes looking at a home before deciding to make an offer, with viewers more likely to focus on artwork and furniture than structural features, research suggests.The average time for looking around a property before settling on buying it was about 49 minutes, according to a survey of people who have attended viewings in the past five years. Continue reading…