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‘Emotional But Rational’: IKEA Discontinues Its Long-Running Catalog


Read MoreIkea says it is ending its famous catalog of home furnishings after a 70-year run, citing changes in how people shop and how they consumer media.

After decades of saying “hej” to the world, it’s time for Ikea’s famous catalog to say adjö. But many fans say they’re disappointed by the move.

(Image credit: Ikea Museum)

After decades of saying “hej” to the world, it’s time for Ikea’s famous catalog to say adjö. But many fans say they’re disappointed by the move.