Exclusive: Fashion brand profits from ‘stay home’ clothing supplied at speed from city now experiencing Covid-19 surge
On 27 March, even as the rest of the UK were trying to make sense of how to get through the coronavirus crisis, Boohoo seemed to have nailed it.
It was a Friday, and usually the fast-fashion brand’s irrepressibly bouncy Twitter account would be pitching dresses and shoes to its followers ahead of a night out. But this was the first weekend of lockdown, and the company made a decisive pivot.
Continue reading…Exclusive: Fashion brand profits from ‘stay home’ clothing supplied at speed from city now experiencing Covid-19 surgeCoronavirus – latest updatesSee all our coronavirus coverageOn 27 March, even as the rest of the UK were trying to make sense of how to get through the coronavirus crisis, Boohoo seemed to have nailed it.It was a Friday, and usually the fast-fashion brand’s irrepressibly bouncy Twitter account would be pitching dresses and shoes to its followers ahead of a night out. But this was the first weekend of lockdown, and the company made a decisive pivot. Continue reading…