Shoppers globally bought toys online while physical stores were hit by restrictions
Lego, the toy brick company, has enjoyed a lockdown boost to sales as families around the world were forced to spend more time at home during the coronavirus pandemic.
Total sales rose by 14% in the first half of 2020 and sales were up by more than 10% in its largest markets – including the Americas, western Europe, Asia Pacific and China – despite the closure of toy shops for months in some countries, including the UK.
Continue reading…Shoppers globally bought toys online while physical stores were hit by restrictionsCoronavirus – latest updatesSee all our coronavirus coverageLego, the toy brick company, has enjoyed a lockdown boost to sales as families around the world were forced to spend more time at home during the coronavirus pandemic.Total sales rose by 14% in the first half of 2020 and sales were up by more than 10% in its largest markets – including the Americas, western Europe, Asia Pacific and China – despite the closure of toy shops for months in some countries, including the UK. Continue reading…